What is image optimization, and why it's important for a website?

In the tech-savvy world, we live in, there’s no doubt that the people of today prefer visuals over written content - - and by visuals, we mean appealingly aesthetic images and Gifs that an eye can’t resist!

However, you can’t simply include images on your website haphazardly! There are certain rules and restrictions that need to be followed! And the most important one among them is that image optimization!

Sure, many people find image optimization taboo, as they think that due to this, the quality of the images is hindered. However, no such thing happens in the process!

Instead, image optimization is one of the viable processes that not only help your website look appealing, but also enable it to load faster!

On the odds that your mind isn’t ready to accept the image, optimization is; here’s what you need to know!

First thing first; What is image optimization?

Web image optimization is the process of providing high-quality images in the right format, dimensions, size, and resolution while keeping their size as small as possible.

Image optimization can be done in several ways, be it by resizing the image, caching, or by compressing the size.

Let’s take an example of a popular tool, onlinephotocompressor. This smart image optimization tool comes in handy with intelligent compression algorithms that compress your image file size while providing you with the best image quality ever!

Image optimization for a website now becomes easy with onlinephotocompressor!

The Importance of Website Image Optimization

It's been proven how important images are in connecting consumers to your product. If your website takes more than 3 seconds to load, users are likely to ignore it, dramatically increasing your bounce rate and ultimately impacting your conversions.

In order to answer this question in an efficient manner, here’s what you need to know!

Improve user experience

Optimizing your images also gives you another way to improve your user experience.

Optimized images not only speed up your website experience, but they are also more useful and relevant images for your website visitors.

Optimized images have appropriate titles and alternative text that search engines and screen readers use to understand what your image is about.

Properly formatted, descriptive alternative text in your images won't show up on the page but makes a big difference to site visitors who are visually impaired and use screen readers.

This not only improves accessibility and gives these visitors a better user experience, but it also benefits the on-page SEO.

Boost your conversion rate

As we discussed, image optimization helps rank higher in search results. This directly means that your website can attract more users, and you may be able to get more conversions.

According to Kissmetrics, a 1-second delay in page load time can reduce customer satisfaction by 16%. And 40% of users will leave the website if it loads more than 3 seconds. Therefore, image optimization is very important, especially in ecommerce websites.

Increase page speed

Images are heavy content. Without optimization, they can seriously slow down your website and even cause loading problems.

Page speed and SEO are intertwined and are an important part of your website's performance. Most visitors expect your website to load as quickly as possible.

In fact, more than half of mobile users will leave a website if it takes longer than three seconds to load.

This means that making sure your website loads as quickly and smoothly as possible is critical to your user experience and overall website performance. It's even more important if you run an ecommerce site because your earnings are at stake!

By compressing your images and optimizing them for fast loading, you can speed up your website, ensure your pages load smoothly, and improve your user experience.

Save server memory and reduce the server load

Image optimization is also very useful for saving server memory and reducing additional server load.

Example: You have 2 identical images, the size of one image is 900 KB, and the size of the other image is 340 KB. then the second image will put less load on the server and also save your bandwidth.

Final Verdict

If you make it to this end of the article, then we assume that now you must know what image optimization is and what perks it holds for your website.

Try it out for yourself, and we promise that you won’t regret it!